"And that's what makes great products. It's not process, it's content". - Steve Jobs
Well said. Leaders who haven't performed creative tasks or team roles lack knowledge of what can be accomplished artistically, as well as how to foster creativity through various forms of support. Sometimes it's simply getting out of their way, especially when you've hired talented people.
Foremost, this ignorance results in less than impactful campaigns and imagery, paramount to a company's success in a visually driven world. In addition, process redundancy or inefficiencies, poor resource management, improper equipment, inaccurate department funding, unmet budgets, and company loyalty are also byproducts of this disconnect.
When it comes to eCom visual content, some process management is necessary for consistency. Roll that need for consistency into editorial campaigns and imagery could become boring, predictable, ineffective.
I often talk about process, yet I profoundly understand how to produce content, and how content impacts a company, as I have created high-end imagery for decades. This provides me an advantage to understand the possibilities in producing fresh powerful visual content that drives growth, sales, visibility, and brand identification.
Here's Steve Jobs talking about content over process: https://www.facebook.com/reel/1006285784864751
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